The correlation between popularity and quality is tenuous at best. How often have excellent products died in the marketplace, while competing products of lesser quality have succeeded (I’m thinking Betamax, Kodak, and TiVo, to name a few)? How often, too, have movie stars achieved enormous popular success despite possessing little in the way of acting ability (my apologies to Arnold Schwarzenegger and Sylvester Stallone)?
Popularity isn’t just a poor analog for quality, but as a goal it is notoriously difficult to achieve. Striving for it is a fool’s errand, as the public’s approval has as much to do with luck as any other factor. Better to strive for excellence, and let The Universe figure the rest out.