safety

A First Look at Arlington’s New Bike-Ped Safety Messaging

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[By Paul Goddin for Mobility Lab]

Be a PAL - Peace 2sheet

Arlington hasn’t unveiled its new PAL marketing campaign yet, but Mobility Lab received a preview of it.

Soon to show up on ART buses, in Arlington Metro stations, and local newspapers, the new series of ads are colorful and friendly in their gentle and light-hearted admonition for drivers, pedestrians, and cyclists to show each other a little love and share the road.

The new campaign, to be rolled out at the end of this month, was created by Arlington County Commuter Services and Pulsar Advertising.

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Yes, America, Transit is Safe

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[By Paul Goddin for Mobility Lab]

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Transit is a very safe form of transportation, not only in terms of safety from accidents, but also in terms of personal security from crimes and theft.

new study authored by Todd Litman of the Victoria Transport Policy Institute argues that the narrative for transit needs to be changed to emphasize this fact.

Litman’s study reports that transit travel has about one-tenth the traffic injury and death rate as automobile travel. Furthermore, residents of transit-oriented communities have about one-fifth the per capita crash casualty rate as those in automobile-oriented communities.

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